To be a top site in a highly competitive industry like this one, you need a clear USP - Unique Selling Position. HQFlix has staked its claim on the quality of its videos. All over its sign up page it heralds the worth of its DVD-quality flicks, comparing that against the lesser fare offered by so many of the other porn sites also after your dollar. The site makes confident promises, so let's go see if they know how to deliver.

The site name does not lie. The videos on this site are excellent quality. They offer clear-as-crystal images and action and are downloadable in super Windows Media format. They also come in good-looking MPEG if you're ever hankering for quicker downloads.

While this site has focused its energy on the product, the site design has lagged behind. The look of it is average, the vid content is separated in the movie section, but you'll have to search for pics amongst the vids in the update section. Nevertheless, you may well ask, who cares? You know you're going to get value-added content.

All the picture sets have thumbnails that look distinctly different to the video thumbnails for easier selection. Eventually some rethinking of this layout will occur as all the thumbnails are on the one page and at the rate these guys update - a couple of times a week - it's going to get pretty crowded.

Currently, there are 314 photo sets and 168 videos, and as I said, this is multiplying fast. While you know the pictures and videos are good-looking product, you also need to know the type of content they're featuring. The emphasis is on female masturbation and within that category they offer a variety of settings and activity. So far, hardcore action is found in a few sets.

Bonus content is free access to more high quality and hardcore porn sites. These come with about a dozen streaming reality video sites that are a lot of fun.

When you are counting the pros and cons of the membership fee, remember that the quality is great and there is a large, growing volume of content.